Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. According to Nielsen’s 2018-2019 rankings, there are presently 210 Designated Market Areas (“DMAs”) in the United States, as follows…Ī media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.
